Detergents Market

Detergents Market (Product: Cationic Detergents, Anionic Detergents, Zwitterionic [Ampholytic] Detergents, Non-ionic Detergents, and Bio-based Cleaners; Form: Liquids/Gels, Powders, and Tablets/Bars) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2031

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Detergents Market Outlook 2031

• The globaldetergents market was valued at US$ 120.7 Bn in 2021
• It is estimated to expand at a CAGR of 4.3% from 2022 to 2031
• The globaldetergents market is expected to reach US$ 176.3 Bn by the end of 2031

Analysts’ Viewpoint on Detergents Market Scenario

In order to regain the revenue growth levels after the impact of COVID-19, detergent companies are focusing on high-growth applications such as laundry care and household cleaning products. The market is estimated to witness a growth rate (CAGR) of 4.3% during the forecast period. The detergents market is moderately consolidated, with major players accounting for 40% to 45% of the total market share. International conferences help product manufacturers and raw material suppliers in reaching agreements on pricing, logistics, and other aspects of industrial commerce. Ultra-concentrated pump detergents and single-dose detergents serve the convenience quotient of end-users. Chemicals in laundry detergents, on the other hand, have an environmental impact and contribute to an increase in inorganic waste. As a result, manufacturers should boost their credibility by developing enzyme-based detergents that replace harmful ingredients found in chemical detergents. TMR has observed that companies are considering capacity expansions in anticipation of rapidly increasing demand for detergents from food & beverages as well as animal hygiene industries during the forecast period, as both these industries are expected to expand rapidly during the forecast period.

Rise in Hygiene Awareness Due to Increase in Prevalence of Infectious Diseases

People are becoming more conscious about cleanliness and hygiene due to rise in prevalence of infectious diseases, including COVID-19. Rapidly developing infectious diseases such as norovirus, influenza, etc. has increased the importance of hand sanitization, hygiene, and cleanliness. This has stimulated the demand for hand sanitizers, laundry, and household cleaning products, which is expected to further propel the detergents market during the forecast period.

Companies are strengthening their product portfolio by focusing on developing environment-friendly laundry care and household cleaning products. In several developing countries, hygiene awareness programs are being conducted by healthcare experts to gain attention of consumers and spread awareness. Hence, there is an increasing demand for household cleaning products and personal care products from consumers across the globe. Moreover, market players are innovating in hand sanitizers, household cleaning products, personal care products, etc. to ensure effective impact of their product to prevent spread and growth of diseases.

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Companies Focus on Developing Environment-friendly Detergent Products

There is an increasing demand for sustainable cleaning products and zero-waste laundry detergents in developing countries. Eco-friendly laundry detergents are enzyme-based products made without using artificial dyes or fragrances. Manufacturers are engaged in manufacturing detergents that are phosphate-free, biodegradable, and do not contain harmful ingredient such as petroleum-based chemicals. Sodium Dodecyl Sulfate (SDS) is a most common plant-based anionic surfactant used in cleaning products, as they are free from harmful chemicals, artificial dyes, fragrances, animal byproducts, and brighteners.

Moreover, companies in the detergents market are also focusing on attractive and eco-friendly packaging of detergents and cleaning products. Recyclable containers are becoming popular among consumers due to rising awareness about the harmful effects of plastic-based packaging. Market players are gaining revenue benefits by introducing non-toxic laundry care products due to rising demand across the globe.

High Cost a Major Challenge Faced by Market Players

The global detergents market is projected to advance at a robust CAGR throughout the assessment period. However, high cost of raw materials is a major factor hampering market growth. In addition, increasing environmental regulations on harmful solvents, including perchloroethylene, etc. which is lucratively used in dry laundry detergents, is expected to hinder the growth of detergents market. Hence, companies in the detergents market are increasing R&D activities to develop economical, safe, and innovative products to generate revenue opportunities in the global market.

Companies are targeting users of inexpensive detergent products to increase customer base. Power detergents are comparatively cheaper than the liquid laundry detergents. Hence manufacturers are increasing the production of powder detergents that can be widely used in household cleaning, and also they are cost-efficient.

Surge in Demand for Detergents for Use in Laundry Care Applications

Increasing penetration of customer-friendly washing machines in households is driving the demand for laundry care products, liquid detergents, etc. in developing countries such as the U.S., Canada, China, India, and Japan. Consumers are more likely to use washing machines due to ease of cleaning process, convenience, and better outcome. Hence, there is a huge demand for laundry care & detergents across the globe.

Polymers such as polycarboxylates, vinyl pyrrolidone and polyvinyl pyrrolidone are popularly used in detergents and cleaning products formulations. Polymers for detergents are manufactured with the help of high quality raw materials. These detergents help enhance the washing process by reducing the surface tension of water. Stakeholders in the market are targeting the online distribution channels to distribute their products to a wide range of customers.

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R&D Activities Underway to Develop Newer Enzymes to Remove Stubborn Stains

Enzymes are biological catalysts that can be widely used in several detergent formulations such as laundry detergents materials, automatic dishwashing, etc. Ongoing R&D activities in developing new enzymes that can be effectively used in detergents are expected to accelerate the growth of detergents market in the coming years. Hydrolases is one of the common forms of enzymes used in detergents to remove stubborn stains.

However, these enzymes used in detergents are more sensitive to harsh environmental conditions. They tend to lose their effectiveness when exposed to high temperatures. Manufacturers are exploring various ways to maintain their stability to use in various detergent formulations.

Detergents Market: Overview

• Detergents are sodium salts of long-chain benzene sulfonic acids or alkyl sulfates. Most detergents are alkyl benzene sulfonates. Detergents tend to be more soluble in hard water than soap, as the sulfonate of detergent does not bind calcium and other ions in hard water as easily as the carboxylate in soap does. Household cleaning is the widely used application of detergents. Common formulations are dishwashing detergents and laundry detergents. Detergents are used as fuel additives and biological reagents. Detergents prevent fouling of fuel injectors and carburetors. Dry laundry detergents are used in dry cleaning of clothes and textiles using a chemical solvent other than water.
• According to the latest report published by Transparency Market Research, the global detergents market is estimated to expand at a decent growth rate during the forecast period, owing to its favorable properties specifically for applications such as laundry care and household cleaning

Growth of Laundry Care Application Segment to Drive Global Detergents Market

• In terms of revenue, the laundry care segment accounted for more than 50% share of the global detergents market in 2021. The segment is expected to expand significantly during the forecast period, owing to the increase in awareness about hygiene among consumers.
• Demand for liquid laundry detergents has been rising substantially since the last few years. This can be attributed to an increase in per capita consumption of detergents, primarily in developing countries around the world. The per capita consumption of laundry detergents is rising significantly, primarily in economies such as China, India, Brazil, and countries in ASEAN. The detergents market in South Asia is expanding rapidly, owing to the increase in disposable income and growth of the middle class population in the region. This is likely to drive the demand for laundry detergents during the forecast period.
• Increase in penetration of washing machines in developing countries has boosted the demand for detergents. Liquid detergents are composed of various surfactants and are used to effectively clean dirt and grease from surfaces. Liquid detergents improve the washing process by significantly lowering water surface tension. They are used for laundry and dishwashing applications. The optimal use of fragrances and conditioners in the formulation of liquid detergents is boosting the popularity of liquid detergents.
• Ease of use, efficient cleaning process, and reduction in waste associated with the use of liquid detergents are driving the demand for liquid detergents in developed regions such as North America and Europe
• Demand for laundry detergents such as liquid detergents has increased due to the rise in penetration of washing machines. Furthermore, growth in usage of household cleaners, particularly in developing countries, is expected to drive the demand for detergents during the forecast period.

Rise in Hygiene Awareness among End-users to Drive Global Detergents Market

• Increase in consumer awareness about cleanliness and significant rise in disposable income have boosted the global consumption of household cleaners, personal care products, and laundry detergents
• Products such as hand sanitizers are not just limited to the health care industry anymore. They are witnessing high demand from end-users in countries such as China and India.
• Detergents in the form of surfactants are used in personal care products such as skincare, hair care, and hand wash. This is augmenting the detergent market, primarily in developing countries around the world.
• Several international agencies, with the help of local governments, are implementing hygiene awareness programs, primarily in developing countries, to combat health hazards. As a result, products such as hand sanitizers, hand wash, and floor disinfectants are becoming more popular in emerging economies.

Anionic Detergents to Dominate Global Market

• In terms of product, the detergents market has been classified into cationic detergents, anionic detergents, zwitterionic (ampholytic) detergents, non-ionic detergents, and bio-based cleaners
• The anionic detergents segment dominated the global detergents market in 2021 with a market share of 50.3%. The segment is expected to register the highest CAGR of 4.1% during the forecast period. Anionic detergents are sodium salts of sulfonated long-chain alcohols or hydrocarbons. They have anions at the soluble ends of the chains. Anionic surfactants such as sodium lauryl ether sulfate (SLES), sodium lauryl sulfate (SLS), and linear alkyl sulfonate (LAS) are widely used in the manufacture of detergents, due to their wide availability and ease of application.

Powders Form Segment to Lead Market

• In terms of form, the global detergents market has been divided into liquids/gels, powders, and tablets/bars. The powders segment held significant share of 43.8% in 2021. It is expected to maintain its high share with a growth rate of more than 4.0% during the forecast period. Powder detergents cost less than liquid or gel detergents. As a result, they are consumed in greater quantities, as detergent consumers worldwide are price sensitive. Thus, the powders segment holds prominent share of the global detergents market.
• Powder detergents are easy to use and effectively remove dust, dirt, grease, oil, and other environmental pollutants. Powder detergents can be used for hand and machine washing.

Geographic Outlook of Global Detergents Market

• Asia Pacific held the largest volume share of more than 35% of the global detergents market in 2021. The region's detergent consumption is increasing due to improvements in lifestyle and population growth. Growth in penetration of washing machines and rise in adoption of premium FMCG products in China, India, and ASEAN have augmented the demand for advanced products such as liquid laundry detergents and household cleaners. Furthermore, expansion of the personal care industry in Asia Pacific is expected to boost the demand for detergents in the region. China accounts for nearly one-third share of the detergents market in Asia Pacific.
• North America and Europe are also major consumers of detergent, accounting for 15.4% and 20.6% value share of the global market in 2021, respectively. Emerging applications of detergents such as animal hygiene are getting popular due to the increase in focus on animal health care. This is a high-value segment of the detergents market. The segment is projected to expand at a rapid pace, primarily in North America and Europe, during the forecast period.
• The usage of detergents is higher in Latin America than that in Middle East & Africa. However, the market in Middle East & Africa is likely to expand at a faster pace than that in Latin America in the near future.

Analysis of Major Players

• The global detergents market is highly consolidated, with a small number of large-scale vendors controlling the majority of the market share. Majority of companies are investing significantly in comprehensive research and development activities, primarily to create environmentally-friendly products.
• Expansion of product portfolios and mergers and acquisitions are the key strategies adopted by the key players. Huntsman International LLC, Solvay, Dow, Evonik Industries AG, BASF, Croda International Plc, Oxiteno, Tata Chemicals Ltd., and Kao Corporation are the prominent entities operating in this market.
• Each of these players has been profiled in the detergents market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments

Global Detergents Market: Key Developments

• On March 8, 2019, Oxiteno introduced a new product line of enzyme formulations for detergents products. The new product line of enzyme formulation products is called Oxizymes, which have been developed for detergent formulators. These formulators are manufactured to target users of inexpensive detergent products in North America. This strategic development enabled the company to increase its customer base across the cleaning industry.
• On January 23, 2019, Kao Corporation introduced a new revolutionary product ‘Attack Zero,’ a liquid laundry detergent. This formulation was launched in Japan to meet the demand for concentrated formulations in household laundry and commercial laundry products. The company developed a formulation for liquid detergents through its main components base, Bio IOS, as a key ingredient. It expects that the product to deliver zero stains, zero odor, and zero detergent residue.
• On April 15, 2021, BASF SE expanded its EcoBalanced portfolio for the detergents & cleaners industry, as well as industrial formulators. Expansion of the EcoBalanced portfolio offers customers more environmentally friendly, high-quality solutions without compromising on performance.

Detergents Market Snapshot

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Market Size Value in 2021